Navita Kashyap

  Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements about their business and services. It can place ads both in the result of search engines like Google search and on non-search websites, mobile apps,s and videos Why do you opt-in Google ads in your marketing strategy? It is an effective way to drive quality or potential traffic to your website who are looking for products or services like the ones you offer.  Undoubtedly Google holds rank #1 in the most used search engine. Millions of users are active each day on Google. It has been with us for more than 2 decades, making it authentic and reliable. Google Ads Terms to Know Ad Extension Ad Ranking Bidding Campaign Type Click-through Rate Conversion Rate Display Network Impression Keywords PPC Quality Score

What is Thread: A potential Meta launched Twitter Rival Facebook parent Meta has launched a text-based social media app that is closed tied to the popular Instagram app. Some say it is “Twitter Killer” while others only say a potential rival. It officially launched on 5th July 2023, and within one week it received 100 million sign-ups Threads is a new, separate space for real-time updates and public conversations. Here’s what you need to know about Threads How to use Threads? Can anyone use this without having an Instagram account Similarities between Threads and Twitter About Privacy Concerns How does it moderate contents How to use Threads? First and foremost download the App from Apple or Google Play stores ( available in more than 100 countries. Steps to Use Threads Log in to your Instagram account. Go to settings, click Get on Thread Threads can utilize your username and verification status Can customize a couple of fields like whether or not you want to follow the same follower w...

Social Media plays a vital role in your business development and expansion. With the right strategy and execution, your business can also find its desirable optimum momentum.  A Social Media Marketing strategy summarizes everything in your effective plan and enhances possibility to increase the impact.  The more specific and pertinent the social media plan is, the more effective and impactful it will be. Your goal shall be laser focused, realistic, and impact-oriented.  In this particular blog, I’ll walk you through an 8-step plan to create a winning social media of your own. Points to Ponder: Social Media goals should align with your business objectives Know about your audience Keep an eye on your competitors Social Media Audit Regularly Set up social accounts  Work on Social media Calendar Try to create captivating content Track performance  Before diving into this, you should know what is social media marketing and why you should consider it for your business...