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What is Duplicate Content in Technical SEO and how to resolve it

 What is Duplicate Content in Technical SEO: Tips on how to resolve it


Before explaining Duplicate Content, I want to tell you what is Technical SEO and why it is important?


Technical SEO

Definition: The phrase “Technical SEO “ refers to the process of optimizing your site for crawling and indexing. Also, include technical processes to improve the site’s ranking in search results.



Why is Technical SEO important?


Despite having the world’s best and informative content on your site but If your technical SEO is messed up then your site will never be rank on GOOGLE.

In case Google bots crawl, render and index your website and you’re thinking your work is done so let me tell you you’re mistaken.

For a seamless website user experience, you’ve to take consider many things like loading speed, mobile optimization, free of duplicate content, and more.


Here we will discuss “ Duplicate Content”?


What is Duplicate Content?

Content that appears on the Internet in more than one place. In other words, if you got the same content on different URLs then you’ve got a duplicate content issue.

The good thing is there is no penalty in it but if your duplicate content is significant then it will definitely hinder your site’s ranking.

Problems arise when you have duplicate content on your site


  1. Search Engines will gets confused which leads to decreases in organic traffic to your website.

  2. Search engines don’t know which content to include/exclude from their indices.

  3. Search engines are confused at the time of ranking your website’s content eventually you will not only lose the chances of getting ranked but also loss huge organic traffic.


What are the reasons behind Duplicate Content?


1} URLs Variations

2) HTTPs Vs HTTP or WWW. Vs Non WWW. Webpages

3) Replicate or Copied Content


  1. URLs Variations

If your website has similar content on more than one URL then your site got a Duplicate Content issue. 

  1. 2) HTTPs Vs HTTP or WWW. Vs Non WWW. Webpages

If your website has a separate version at www or non www pages and has the same content over that then the site will have a duplicate content issue. Same with HTTP and HTTPS.


  1. Replicate or Copied Content

Not only blog or editorial content contains content but product information pages too. Yes if anyone copies your blog content and publishes their own site then you definitely have the duplicate content issue.

On an e-commerce site, site owners mentioned the same manufacturer’s description on the same items if they are selling them, then it is also a type of duplicate content.


What are the ways to resolve Duplicate Content

  1. 301 Redirects

  2. Rel=” Canonical”


  1. 301 Redirects

If your site has duplicate content issues then you must go with 301 redirects. 

  1. Rel=”Canonical”

 The second method that we can use to resolve duplicate content from sites.

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