An Introduction To Google Tag Manager

 An Introduction To Google Tag Manager

Have you ever encountered that you got only misinformation after spending countless days even weeks on planning goals, prepping landing pages, installing pixels on-site? 

Why did it happen? 

Plenty of reasons behind that might be tags were not installed correctly, or code may be wrong much more.

When situations like that occur, it’s nearly impossible for any marketer to track their campaigns.

It doesn’t matter how well you optimized your campaigns, how well they are performing if you can’t track them you will not get any credit for it.

Sounds Terrible!

Well, No need to panic,

 Thankfully, we have Google Tag Manager which can solve your all problems. 

What is Google Tag Manager?

Google Tag Manager ( GTM) is a free tag management system, launched by Google in 2012. It offers/allows you to manage and deploy marketing tags like snippets of code or tracking pixels on your website or mobile app without any developers' help.  

 For example: 

Information is taken from one data source ( website) and passed to another data source ( Goggle Analytics) through GTM.

Is Google Tag Manager easy to use?

Google Tag Manager is not much difficult to use. You should have some basic technical knowledge to understand how to set up tags, triggers, and variables. 

Like if you are setting Facebook pixels on your site through GTM, then you should need to know how it works?

Before setting any event tracking in GTM  know about, what events are how Google Analytics works, what kind of data you will track, where and how to see your data in Google Analytics, and how to name categories, actions, and labels.

How does Google Tag Manager work?

Working on GTM is not rocket science, Tags, Triggers and Variables are the fundamental parts on which GTM relies.

Once you’ve great command over it then you will be pro at GTM.

We will discuss it one by one about it.

1. Tags: Under tags, you will get snippets of javascript or tracking pixels.

2. Triggers: It tells GTM when, where, and how to fire tags.

3. Variable: Often use, it provides additional information to the GTM about tags and triggers.

What are Tags?

Basically, Tag tells GTM what to do. 

It incorporates snippets of codes or tracking pixels.

Examples of Tags are

• Google Analytics Universal Tracking Code or GA4 Tracking Code

• Adwords Remarketing Code

• Adwords Conversion  Code

• Facebook Pixels

• Custom HTML Scripts 

And many more.

What are Triggers?

In GTM, when we set tags that time we also define triggers for that particular tag ie how that tag will fire, in other words, we set up triggers to fire a tag.

Triggers are a way to fire a tag. They tell GTM when, how, and where to fire the tag.

The most common example of triggers are

• Page View

• Link Clicks

• Form Submission

• Scroll depth

• Custom Events

And many more

What are Variables?

Above are the common examples of variables.

Variables provide additional information to the GMT about tags and triggers to work in an efficient way.

How Google Tag Manager is different from Google Analytics?

Google Tag Manager allows you to install tracking pixels on your website or mobile app without any developers’ help.

It stores all tags in one place. There is no way or no option for analysis or reporting in GTM.

On the other hand, Google Analytics is a data source, which stores all your website data and let help you in analysis ( page view, session, users, etc), reporting, and much more.